Everyone wants to start a business
Once upon a time, small business was seen solely as the domain of idiosyncratic, iconoclastic outsiders, willing to forgo the security of corporate life to venture out on their own. But today entrepreneurs are America’s role models.
Read the full article at CNNMoney.com
Brand names outperform non-branded terms for PPC advertising
Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity’s chief marketing officer.
Read the full article at BizReport …
Is Your Web Site Having a Mid-Life Crisis?
In the summer of 2006, after a decade of providing legal guidance to entrepreneurs and small business owners, attorney and e-commerce entrepreneur Nina Kaufman and her partner, Ron Paltrowitz, took a long, hard look at their legal practice — where they had been, where they were and where they wanted to go.
Read the full article at ecommerce-guide.com
Let customers know exactly why they need your business
You know your product is the best around, but if you’re not selling obvious necessities, your customers will need some education on why they need your product or service.
Read the full article at Entrepreneur.com
Networking - how to make the network work!
Louise Leadbetter sold her successful PR business 8 years ago and relocated from London to Wales to start a new life and a new form of PR agency. Having since moved to Shropshire, she continues to run Honey PR and service major multinational clients, from the comfort of her home office.
Read the full article at ByteStart.co.uk
Business Branding Basics
Branding is all about the image of your business. It is not just about logos, emblems, and style, but includes the image of quality, reliability, or lack of these. What matters is the image of the brand in the eyes and mind of the consumer. The brand distinguishes your products from those of your competitors, and can make an advertising campaign more effective.
Read the full article at MoreBusiness.com
Should You Start a Business Blog?
In just a few years, blogs have become a phenomenon. Every day, an estimated 175,000 new blogs and more than 1.6 million blog updates go online, according to Technorati, a blog tracking firm. As of late January 2007, Technorati was tracking 63.2 million blogs … This explosive growth raises the question: Should your small business start a blog?
Read the full article at Entrepreneur.com
Entrepreneurs Need a Dose of Cockiness
Yes, entrepreneurs need to network, but don’t ignore the importance of cockiness. So argue three researchers, from Drexel University, Penn State University, and Northeastern University, in answer to this question: “What differentiates the well-connected entrepreneur from the well-connected non-entrepreneur?”
Read the full article at BusinessWeek…
Use Site Error Pages as a Marketing Tool
At some point, some of your site visitors will likely land on a “404 error” page. Perhaps your server can’t find the web page they’re trying to reach because it’s been moved, deleted or renamed. That URL no longer works, but unfortunately, it still shows up on sites, blogs and search engine results pages. Don’t panic. There’s a simple solution to turn a mishap into marketing: Customize your 404 page.
Read the full article at Entrepreneur.com
Generating new sales leads for your business
There are many proven techniques for effective sales lead generation. If you are not experienced in sales lead generation, then you can outsource this job to professionals who are experts in the field and provide customized solutions to generate high quality sales leads.